Cookie Policy


At William Blair, your privacy is important and we want to be clear about the information we may collect when you visit our website. This policy explains how we use cookies and may be amended, from time to time, without notice. Please read the information below about our cookie use. By using this site you agree to the placement of cookies on your computer in accordance with the terms of this policy. If you would like to modify your browser to notify you when you receive a new cookie or to disable cookies, please refer to Managing Cookies below. Additional resources, and our full Privacy and Security Policy may also be found below.

What are cookies? Cookies are text files containing small amounts of information that are downloaded to your device when you visit a website. When you return to the website or visit another website that recognizes the same cookies, the cookies allow the website to recognize your device. Cookies can serve many purposes (helping us to understand how visitors use the website, letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience). Cookies also can help ensure that we provide information to you that is relevant or that you have requested.

You also can learn more about cookies at


Essential cookies
Some cookies are essential for us to provide you with the services you have requested, such as accessing secure areas. These cookies manage the delivery of any web services requested by you and if you do not accept these cookies you will not receive the services that you have requested or potentially be able to view the webpage. These cookies do not gather information about you that could be used for marketing purposes or remembering where you have been on the internet.

Remembering your selections cookies
Cookies are also used to remember your selections that change the way our website behaves or looks, e.g., the font sizes or layout you have chosen, etc. These types of cookies can also be used to deliver a specific function requested by you. Please note that if you delete these cookies, we will not be able to remember your preferences or your login details or provide you with the content you have requested. These cookies do not gather information about you that could be used for marketing purposes or remembering where you have been on the internet. If you no longer wish for us to remember your selections, you should delete cookies on your machine.

Analytics cookies
There are also certain unique cookies and/or third-party cookies that we may use for analytics purposes to enhance the performance of our website. These cookies may be used for testing different designs and ensuring a consistent look and feel is maintained for users of our website. They also may track and provide trend analysis on how our users interact with our website, or help us to track errors. The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement and performance metrics. The type of information we collect includes how many visitors visit our website, when they visited, for how long and which areas of our website are visited and which services are used. This information allows us to continuously improve our services. While this analysis may be performed by third parties, only William Blair will review the analytics. Your use of our website indicates your consent to the use of these web analytics cookies. One of these third party analytic tools used is a web analytics service provided by Google. Google Analytics uses cookies to help analyze how visitors use the William Blair & Company website.

For further details on Google analytics cookies, visit cookies set by Google Analytics.

Targeting cookies
William Blair may utilize a select set of cookies provided by third parties, such as Like and Share buttons. These cookies store non-personally identifiable information, but may store information that is available to third-party advertisers, publishers, or ad networks. Please review information about these cookies and how to opt out here.

Advertising cookies
We use Google AdWords remarketing to display banner advertisements on third-party websites to visitors of our websites. AdWords uses cookies to collect non-personal information (e.g., pages visited) to display advertisements that may be relevant to you based on your activity on our websites. Learn More: Google Advertising Privacy FAQ

We also may use third parties to develop and target “interest-based” advertisements. These advertisements may be relevant to your interests based on your web use and other non-personally identifiable information.

To opt-out of third-party and interest-based advertising cookies, go to the Network Advertising Initiative opt-out page.

Managing cookies
Most browsers are initially set to accept cookies. However, you have the ability to disable cookies if you wish, generally through changing your internet software browsing settings. It may also be possible to configure your browser settings to enable acceptance of specific cookies or to notify you each time a new cookie is about to be stored on your computer permitting you to decide whether to accept or reject the cookie. To manage your use of cookies, there are various resources available to you. For example the “Help” section on your browser may assist you. As our cookies allow you to access some of our website’s essential features, we recommend that you leave cookies enabled. Disabling cookies may mean that you experience reduced functionality or will be prevented from using our site altogether. Our website will respect the cookie preferences set in your browser settings. However cookies set prior to any change to your settings will still be on your computer. You can remove them using your browser settings as well.

ADDITIONAL RESOURCES; The ICC’s document: ICC UK Cookie Guide (PDF); The ICO’s document: Guidance on the rules on use of cookies and similar technologies (PDF)

William Blair & Company Privacy and Security Policy